Case Study: Using Social Media to Support Charity Efforts

RestoreCore is a full-service disaster restoration company specializing in everything from fire damage to mold remediation and commercial reconstruction. The company has four offices in Pennsylvania and New Jersey that serve residential and commercial business throughout the mid-Atlantic region. When disaster strikes, the company applies "proven, state-of-the-art techniques" to quickly restore homes, businesses, and lives.

Charity work is a natural extension of the company's mission, so it's no surprise that RestoreCore actively gives back to the community in other ways as well. In this case study, discover how RestoreCore was able to use social media to supplement their charity work and build connections with customers. Click here to learn how.

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends August 31, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends June 30, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

New Facebook Sweepstakes! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends April 30th, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Our New Facebook Sweepstakes Has Started! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends February 28th, 2014.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Our New Facebook Sweepstakes Has Started! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends December 31, 2013.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Facebook Contests Just Got Easier and More Useful

Want to hold a Facebook contest?

New Facebook rules make it easier for your business to grab likes and create engagement by hosting a promotion. Here's a summary.

First, make Facebook's rules clear. That means stating in the contest announcement that it's not administered or endorsed by Facebook, and that by entering, contestants release the social media giant from responsibility.

The new rules allow many things that were prohibited before, like requiring entrants to like, post or comment on your page. But entry still can't be done through sharing, photo tagging or personal timeline posts.

Read the new rules here (section E), and check out a full interpretation of them here. And as always, ask us if you have questions.

Our New Facebook Sweepstakes has Started! Enter to Win an iPad Mini!

To enter the Sweepstakes, Like our Facebook Page and then look for the Sweepstakes tab (image shown below) located on our Facebook Page to enter. Sweepstakes ends October 31, 2013.

For mobile users ONLY, like our Facebook Page, and then click here to enter!

Social Media Posting Ideas for Businesses – PART III

This is our third installment of social media posting ideas for businesses, and we’re here with another five ideas that you can incorporate into your online marketing strategy. Plus, after you read through these suggestions, check out Part I and Part II for more ideas.

  1. Product and service updates and announcements. Did you recently upgrade your systems to allow you to do your business more efficiently? Or, perhaps customers can now connect with you on additional social media sites. Be sure to let them know! Example: Did you know that you can now track your work orders online? Click the link to start tracking today!
     
  2. Friendly reminders. Are you hosting a summer sale? Do you have seasonal tips that could save your clients a lot of time, money and effort? Example: There’s a high wind advisory in effect this weekend. Be sure to secure or bring in your patio furniture and garbage cans!
     
  3. Interesting links – local events, news, videos, or other pertinent or interesting information. Example: 5 Fun Philly Events for Summer www.FunPhillyEvents.com/Summer2013
     
  4. Customer testimonials (with client’s written permission). Example: “Gold Mountain Real Estate is a pleasure to work with. They made buying our new home a breeze and were with us every step of the way!” – Cheryl T., San Diego.
     
  5. Employee spotlight. Example: Joe Tanner has been with Bedford Management for 12 years, and has worked his way up from leasing consultant to regional manager in that time. Joe says the best part of his job is interacting with residents and problem solving.

For even more social media posting ideas, check out Part I and Part II.

Social Media Posting Ideas for Small Businesses – PART II

If you’re looking for post inspiration for your blog, Facebook, or Twitter, we’ve got you covered. Here are another five topics that you can use to engage your customer base that will enhance your company’s social media marketing strategy. Click here for Social Media Posting Ideas – Part I.

  1. Seasonal events – farmers markets, summer concerts, holiday shows, etc. Adverstising events that your company is actively involved with or passionate about is a great way to spread the word and connect with your community. Example: Don’t forget that this Saturday from 8 a.m. to 2 p.m. is opening day for the community fair. We'll have a booth, so feel free to stop by and say hi!
  2. Sporting events – local teams, 5Ks, etc. Perhaps you've put together a team for a local race or you're hosting a company day at one of your local sports events. Example: August 16th is the Race My Way 5K that benefits the local community center. Sign up today to join our team and help us reach our goal!
  3. Company facts – number of employees, services available, anniversaries, survey results or company reviews, facts about your company, how your company gives back to the community, etc. Example: Our company is celebrating our 10th anniversary! We are currently employing over 100 people and are still growing! If you know someone who might be interested in working with a great company, please let us know.
  4. Company news – new staff, new projects, new product launches, etc. Example: We want to extend a warm welcome to Julie Shreen, our new manager at our local office. She’s going to be a great addition to the team!
  5. Local restaurant and store spotlights. This is a great way to connect with your community and build your network. Example: Love Indian food? Check out Crossroads Cuisine on Maple Ave, and order the Chicken Tikka Masala!

Check back again soon for Part III, and for more social media marketing ideas, read through Part I now.

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