What NOT to Post on Social Media

Sure, most of us have at least a general idea of what to share with our Facebook fans and Twitter followers, but have you given any thought to what you should NOT share with them?

This topic was recently brought to light thanks to an Arizona restaurant’s epic Facebook meltdown after being featured on Gordon Ramsey’s hit show, Kitchen Nightmares. After receiving heat from Ramsey about their business practices, the owners took to Facebook, criticizing not only the show, but also customers who gave unfavorable reviews on Yelp, Facebook, and other sites.

What’s the lesson here? It’s great to share your company’s personality on Facebook and other social sites, but a line needs to be drawn. Addressing customer criticism in a constructive way is great, but if you or your company is taking to social media to lash out against critics, it will only end up hurting you in the long run.

Need help managing your social reputation?

4Marketshare enables our b2b clients to manage their social media presence and online reputation at every level. Through 4Marketshare, we offer corporate and regional logins to Respage Express, our social media management system, so that every member of your team can access your business's accounts and social media reports. Plus, our team is always there, behind the scenes, to help your company put the best practices into play so that you’re always putting your best foot forward…instead of putting your foot in your mouth. For more information, contact us.

To read snippets of the Facebook meltdown, click here.

The Power of Words

Content can be market-researched, SEO-tested, long, short, plain, technical, generic or specific.

But it has to be clear and compelling.

It has to be good.

Yes, images are helpful, keywords matter and you should always know how to get the most from search engine algorithms. But content makes the reader keep reading. It turns clicks into calls and calls into visits.

4Marketshare's team of writers and editors are a huge part of our success. They can write in your voice, or help find a tone that works for you. According to your needs, they'll draft a piece in an hour or spend half a day on research. They write with clarity, economy, sense of humor, and the time-tested sense of what works.

Our writers go beyond the who, what, where and why to paint a picture of your business. Then they leave space for you to step in and create a relationship.

Want to know more about how 4Marketshare can help you? Ask us.

Who Wants to Post? We Do!

Let's face it: posting to social media is a chore.

All those logins and passwords to remember, interfaces to navigate, cutting, pasting, typing, re-typing…and that's all before your post is live!

We'll let you in on a secret, though: at 4Marketshare, we love posting.

How much? Well, we're happy to post everything for you. Yes, every single thing. And if you insist on doing it yourself, our self service tool lets you quickly post to your blog, Facebook and Twitter, all from a single screen.

Your customers are waiting, so get away from the computer and leave the posting to us.

4Marketshare brings you the power of social media without the time commitment.

Got questions? Ask us.

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